If you’ve ever been on Instagram, you’ve probably seen this many times. Your favorite Instagram account posts a photo about something interesting, with the caption saying “Link in bio.”
If you run a branded account for Instagram, you must know that links in your profile are essential to drive viewers from their Instagram to your website. Not only brands, but even individuals can also benefit greatly from links in the bio. Doing so has a lot of other functionalities too which will be mentioned below. Therefore, it is important for any Instagram user to know how to put a link in Instagram bio.
This article will explain how to put a link in your Instagram bio and a little information on how to get the most out of the links you have on your Instagram profile.
Why is it Important to Put a Link in Your Instagram Bio?
There are multiple reasons why adding links to their Instagram bio may be quite beneficial for an account. If you notice carefully, most big accounts already have links in their bios.
The advantages of a link in the bio are given below:
Driving Traffic: By including a link in your Instagram bio, you can drive traffic to your website, blog, online store, portfolio, or any other external web service you want to promote. It is a convenient way for your Instagram followers and visitors to access additional information and take specific actions related to your brand or business.
Advertising: If you’re running a marketing campaign or promoting a specific product or service, the link in your bio will serve as a direct call to action. Redirect users to the product’s webpage or any specific promotional page where they can find out more about the campaign, purchase, or attend an event or promotion.
Increasing engagement: Adding links to your profile will help you engage with your audience without the drawbacks of Instagram. Your external websites can help you offer more detailed content, and resources. It can also help create more interactive experiences. This helps you nurture relationships with your followers and provide them with valuable information and opportunities.
Increase conversions: If you have an online business, the link in your bio can be a powerful tool for driving conversions. It allows you to guide your Instagram audience to specific landing pages where they can make purchases, sign up for newsletters, download resources, or take any desired action that supports your business goals.
With all the advantages in mind, let us learn how to put a link in your Instagram bio.
How to Put a Link in Instagram Bio On Mobile:
- Download the Instagram App from your App/PlayStore.
- Open the Instagram App.
- Go to your Profile tab in your app (The one which shows your profile picture).
- Tap on the Edit Profile button.
- Inside the Edit Profile Menu, Click on the links option.
- Click on Add External link.
- Add up to five separate links to your bio.
- Click on the checkmark to save your changes.
- You have added a link to your bio.
Voila! You have now added a link to your Instagram bio.
However, there are certain limitations to adding a link in your Instagram bio, such as:
- People may not go to your profile all the time to see your links.
- You can only post five links on your bio.
- Need to update to a new link every time.
So, here are a few things you can do to change all that:
LinkTree:
Linktree allows you to create a personalized and customizable page that houses all the important links that you want to share with your audience. It’s a link-in-bio solution that can be used on social platforms like Instagram, TikTok, Twitch, Facebook, YouTube, Twitter, LinkedIn, and more. You should use Linktree to aid the discovery of your work, brand, or business.
Once you’ve set up your Linktree and added all your links, simply copy your unique Linktree URL and share it in all the places where you will find your audience. Once you’ve done that, all you need to do going forward is update the links in your Linktree. That’s it! You’ll never have to change the link in your bio again.
LinkTree serves as an amazing tool to maximize what you can get out of one link and provides you with a lot of value
Some users make the mistake of making the links in their bio too long, this might make your link lose credibility and even take away from the general aesthetic of your Instagram page, here are a few ways to shorten your links:
Shorby:
It is a link shortener for Instagram that makes the domain name look like shor.by to be used in the bio.
However, you can change it and replace it with your custom domain name.
What`s more, you can leverage the tracking pixels and analytics along with the shortened link. Auto communication with your customers such as chats, auto sending an email, or automatic calls, is also available.
Bitly:
Bitly is one of the most popular URL shorteners on the market that allows you to create short links for free with minimum steps required from you. To shorten your URL, you only need to register, and then you’re free to create a limitless number of links.
Whenever you use Bitly, you automatically create a tracking and analysis page for this link.
More on Instagram:
- How to Unsend Story Reactions on Instagram
- How to Fix Instagram Reel Not Showing
- How to Watch Someone’s Instagram Story Without Them Knowing
Conclusion
With the information provided in this article, we are sure that your question: ‘how to put a link in Instagram bio?’ has been answered and on top of that, we hope that the other services listed in the article help you grow your own Instagram pages to new heights and best of luck on your content creation journey!
